Descomplica Mobile
Bringing notifications, accessibility modes and in-app guidance to a learning app used by more than 30,000 students.
I’m a Senior Product Designer focused on accessible, human-centered solutions for complex products.
— See my workSelected Work
Bringing notifications, accessibility modes and in-app guidance to a learning app used by more than 30,000 students.
Designing the customer service experience for Vision Next, Fiserv’s cloud-native card issuing and payments platform.
Shaping a young fintech across two periods, from 2020 to 2025 — from a new brand and website to a business banking product and the design system behind it.
Restructuring a genetic-testing website so dense scientific content became a clear path from first visit to customer.
About
I’ve been designing digital products since 2013 — the last seven years in product, across fintech, payments, online education and health. I specialize in multi-step workflows, dashboards and operational tools, where usability has to hold up against real technical and business constraints.
I work across the full process, from research and information architecture to prototypes and polished UI, and partner closely with business analysts and engineers to turn ambiguous requirements into clear product logic. I treat design systems as products, and accessibility as part of the definition of done.
Conducting qualitative and quantitative research to uncover user needs, pain points, and motivations — turning insights into actionable design opportunities.
Defining product vision and UX strategies that align user goals with business objectives, ensuring cohesive and impactful experiences across platforms.
Creating seamless interactions and visually consistent interfaces that enhance usability, accessibility, and brand identity.
Developing scalable design systems to ensure visual coherence, improve efficiency, and support product growth across teams.
Career
Remote · São Paulo, Brazil
Design the end-to-end experience for Vision Next, working inside the client Fiserv — a Customer Service Management platform used by support agents to handle live customer interactions — a data-dense, multi-step tool scaling from internal build to its first global clients, architected for multiple languages and countries.
Remote · Fintech
Returned to IcPay to design the product itself — taking the company from brand and website into a working financial product across desktop and mobile app, and building the design system underneath it.
Remote · Rio de Janeiro, Brazil · Online education
End-to-end product design on the mobile squad of one of Brazil's largest online education platforms, from discovery through engineering handoff, for an app used by more than 30,000 students.
Remote · Fintech
Led IcPay's rebrand and the end-to-end redesign of its website, repositioning a young fintech for two audiences at once: customers deciding whether to trust it with their money, and investors deciding whether to back it. Sole designer on the project.
Remote · Genetic testing
Owned the end-to-end redesign of the company's website — a genetic-testing product where trust and clarity are what turn a visitor into a customer.
Earlier: graphic and digital design roles since 2013, including interfaces for e-learning platforms. Details in my CV.
See more — Download full CV (PDF)I’d love to hear about it. The quickest way to reach me is by email.
amy@amysuperchinski.com